Flagship brand Hoover developed a new vacuum that fused the latest cleaning technology with modern product design. The brief was to connect with a target audience of young mums and professional women. The solution was to create a product landing page and a series of digital assets for the new Hoover Globe.
After researching the web browsing habits of these demographics, a series of leaderboards, MPU’s and skyscrapers were created that presented the new Globe as an easy-to-handle time-saver around the home. The campaign showed how this would allow the audience to get on with the things they really enjoyed, as well as highlighting key product benefits. The ads were then served at particular times of the day when the audience were likely to be online. The result was a click-through rate 50% above the average for most web banners. It took the audience straight to the product page where they could make an informed purchase.