This was a multichannel campaign to attract more users to this Welsh Government portal. The site was created to advertise public sector projects for tender, however registration was low. This project set about improving the brand perception and it began with the interface of the website. User experience was optimised to make the customer journey logical and fluid and this was soon rewarded with more private enterprises registering. EDM reminders and real-time email notifications drove web traffic up and a digital and print campaign placed with business related sites and publications kept Sell2Wales front of mind. Design was kept punchy and accessible with illustration used to communicate key ideas in a quirky and warm tone.