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Oli Goodbye/Hello

Skills: Press

This branded campaign was created by casting aspirational models and shooting them interacting with distinctive pink props. Unlikely combinations provided interest, humour and originality for this suite of full page magazine ads. Simple lighting emphasised the striking poses that told a series of ‘narratives’ created to appeal to savvy, professional women. Typography was kept ice cool with splashes of pink to create a distinctive yet playful campaign.

Related Projects

  • Oli.co.uk Launch

  • Climate Change

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© 2017 Martin Bush