These concepts were a result of a brief that requested a divorce campaign that would get the attention of a young professional target audience. The posters communicated the benefit of a fixed fee divorce and emphasised that if appointed JNP Legal would only have your best interests at heart. Darkly humorous the intention was to connect with the audience in an original and arresting way and to cut above through clutter of other legal practice advertising.
JNP Legal Divorce Concepts
Client: JNP Legal
Skills: Outdoor
