The purpose of this campaign was to highlight how alcohol can ruin your enjoyment of sport, whether participating or just spectating. Drinking during the days leading to, or straight after, can have a detrimental affect on your performance and your body’s ability to recover. Moreover, consuming excessive amounts of alcohol can take away the enjoyment of what should be a very pleasurable experience. A variety of score boards were used to illustrate the point in the colloquially understood ‘one – nil’ terminology. In line with all the Drink Wise Wales communications, the campaign did not preach, it just carried helpful and healthy advice and tips. The posters appeared in the main Welsh football and rugby stadia and also in local sports clubs.