This campaign was aimed at increasing visitor numbers to the newly restored English Heritage stately home and gardens at Audley End. Targeting a 50 mile radius the campaign consisted of 48 sheet posters, newspaper wraps and double page spreads. Recognising the diversity of the visitor experience and its broad appeal to history enthusiasts and families alike, the visual approach was to use a mixture of illustration and photography in collage form. This successfully conveyed the welcoming nature, as well as the historical value of the place. Targets set for visitor numbers were exceeded.